Episode 67 featuring Paul Roetzer of the Marketing Artificial Intelligence Institute
Our guest this week is Paul Roetzer, Founder and CEO of the Marketing Artificial Intelligence Institute. This episode is a must-listen if you are interested in (or even apprehensive of!) artificial intelligence.
Paul shares with us how he got interested in AI in 2011 while he was running his marketing agency and how marketing and AI have evolved since then. He talks about the pivotal shift that AI made in 2022 when it became accessible to the public and how that has shifted the general perception of AI. He addresses the pushback from creatives, how companies need to implement change management, and even how AI is redefining the value of college degrees.